Author: Greenwald, Bruce C.
Knee, Jonathan A.
Seave, Ava

Publisher: Portfolio

Format:Hardcover

List Price:$26.95
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Overview:

We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver the kind of returns you'd get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media's false veneer of power.

Category		Subject
Business & Economics		Industries

ISBN-13:9781591842644
ISBN-10:1591842646
Format:Hardcover
Language:English
Pages:304
Size:9.10" l x 6.20" w x 1.10" h
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