It's September in the fictional Hamptons town of East End, a self-contained community that seems to be stuck in time. A fantasy world, East End is torn apart by a rivalry between the resident warlocks and witches. Witches of East End follows the Beauchamp girls - Joanna, Freya and Ingrid - after their arrival in East End. Everything seems to be going smoothly until a young girl turns up dead. One by one, the town's residents being disappearing and everyone seems to have the same suspects in mind: the Beauchamp girls . . .