Next Now: Trends for the Future

Author: Matathia, Ira
Salzman, Marian

Publisher: Palgrave Macmillan

Format:Softcover

List Price:$16.95
Our Price:$5.99 (65% OFF) USD
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Overview:

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

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